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IPTC Video Metadata Hub
Recommendation 1.3

Approved by the IPTC Standards Committee on 13 May 2020. Available at



The Video Metadata Hub’s set of metadata properties includes:

  • ~ 20 properties describing what can be seen and heard in the video
  • ~ 15 properties providing rights related information
  • ~ 15 properties for administrative purposes
  • ~ 25 properties covering technical characteristics
  • ~ 15 structures of properties which are used for properties listed above

Each property is defined with:

  • a name
  • a definition of its semantics
  • a basic data type
  • a definition how often it may occur in the metadata about a piece of video

Technical Implementation

All Video Metadata Hub properties can be expressed by these technical standards:

  • EBU Core – for metadata in stand-alone documents associated with the video binary
  • XMP – for metadata embedded into the binary video file
  • JSON – for a stand-alone and light-weight exchange of metadata, e.g. by APIs

Example video files with embedded metadata

A short video about an IPTC event, all properties defined by a version of the Video Metadata Hub are populated and embedded by XMP. The property values reflect the property name to help sorting out what is displayed in a user interface. The video may be downloaded (8 MB) and investigated:

Recommended Mapping

Many of the Hub properties are mapped to properties defined by one or more of  these standards:

Use Cases

Read about use cases for the Video Metadata Hub.